In an earlier post, I wrote about the problem of translating scientific information to the public. Somehow, we need compelling ways to help people see the value of research, and even to change their behavior based on scientific evidence.
After I posted that piece I came across a terrific example from Prof. Joe laquatra of exactly how that can be done – how we can engage youth and adults in a topic they might otherwise find boring.
Joe Laquatra and his colleagues from Cornell’s Design and Environmental Analysis Department wanted New York State citizens to change their residential energy use. They developed a set of activities and educational programs county Extension educators used to teach adults and youth about the practical aspects of energy efficiency. See the article here: http://www.joe.org/joe/2009december/a6.php
Partnering with the New York State Energy Research and Development Authority, Laquatra’s team came up with a fascinating array of programs to bring the science home to consumers and their families. Some of the ways they helped people learn about energy conservation were:
Energy Bikes. A stationary bicycle with a generator attached to the rear wheel has a panel with light bulbs, a hair dryer, a fan, and a small television. Someone gets on the bike, and they can see firsthand how much energy it takes to power everything. Kids especially like it and learn about energy use by taking a ride.
The energy bike in action
Grid-Tied Photovoltaic Display. Okay, I didn’t know what a “grid-tied photovoltaic display” was until I read the article. Now I know it’s basically a solar energy system, like the kinds that are installed in homes. It generates 600 watts of electricity. The educators exhibited this grid-tied solar electric display along with educational posters, handouts, and information for homeowners who install this kind of system. Thousands of people have seen it at county fairs, Earth Day events and the New York State Fair.
Energy Forums. Counties conducted energy forums that addressed residential energy efficiency, renewable energy efficiency, bio-fuels, and other areas. Interested citizens were able to actively engage the presenters.
Web Site. The project Web site <http://housing.cce.cornell.edu/nyserda/> provides a description of the program with links to resources for Extension educators and the general public.
So getting complex scientific information out to the general public not only can be done – it can be fun and exciting. As this article richly details, thousands of people have been reached by county educators with these and other activities, leading to home modificaton and substantial energy savings.
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